What You Can Send With Brew

Brew sends two kinds of email: marketing and transactional. Every contact you send marketing email to must have opted in to hear from you. Transactional email works differently, covered below.

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What Fits

• Newsletters and digests
• Product updates and announcements
• Promotional emails to your own audience
• Onboarding and lifecycle automations
• Post-purchase follow-ups
• Transactional email: receipts, password resets, account notifications

If a contact signed up, purchased something, or explicitly asked to hear from you, you’re in the right territory.

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What Does Not Fit

Cold outreach is not permitted. That means scraped lists, purchased lists, LinkedIn exports, or any list you didn’t get explicit opt-in for. Accounts that send cold email will be suspended. Brew monitors sending activity automatically. Beyond the policy: cold email damages your domain reputation, which affects whether your legitimate emails reach the inbox at all.

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Transactional Email Is Different

Password resets, order confirmations, and payment receipts are transactional. They carry information the recipient asked for by taking an action in your product. That’s why they’re always delivered, even to contacts who have unsubscribed, and skip the unsubscribe link entirely. See Unsubscribe handling. Marketing opt-in is not the test for these. The test is whether the email is genuinely a response to something the person did. A receipt for an order they placed qualifies. A product announcement dressed up as an account notice does not. Sending one that way is the fastest route to a spam complaint.

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The Consent Test

Not sure whether a contact qualifies? Ask: did this person take a deliberate action to receive emails from you? A form submission or checkout opt-in counts. Being a LinkedIn connection or a CRM contact from a sales conversation does not.

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What Brew Monitors

Brew tracks two thresholds on every send:

• Bounce rate: keep it under 2%. A bounce is an address that could not be delivered to
• Spam complaint rate: keep it under 0.08%. A complaint is a recipient hitting “report spam” in a mailbox like Gmail

Move toward either threshold and Brew notifies you with steps to resolve it. An in-flight gradual send halts rather than push more volume through. Treat both as ceilings to stay well under, not targets to reach. Brew suppresses hard bounces automatically. The unsubscribe link is included in every marketing email. You don’t need to add it manually. See Audience hygiene for keeping your list clean over time, or read the acceptable use policy for the full terms.

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Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you: