The Brand tab is where every detail of your brand lives. It holds the inputs Brew uses to make every email feel like yours. Open it from Brand in the sidebar. The tab has five sub-pages, mapped to the parts of a brand:Documentation Index
Fetch the complete documentation index at: https://docs.brew.new/llms.txt
Use this file to discover all available pages before exploring further.
| Sub-page | What you control |
|---|---|
| Overview | Brand name, tagline, voice, positioning |
| Theme | Colors, fonts, design tokens |
| Assets | Logos, favicon, hero images, brand reference images |
| Links | Social profiles and footer URLs |
| Settings | Footer text, physical address, custom AI instructions |
Overview
The voice and identity Brew uses when writing copy.- Brand name and tagline appear in headers and footers
- Voice describes how your brand sounds (friendly, expert, witty, direct). Brew matches this when writing copy
- Positioning is the short story of what you do and why it matters. Brew references this for openings and CTAs
Theme
The visual system Brew uses for every email.- Colors. Primary, secondary, background, text. These map to backgrounds, buttons, headings, and accents.
- Fonts. Heading and body typefaces. Brew uses web-safe fallbacks for inboxes that don’t support custom fonts.
Assets
The image library Brew pulls from.- Logos in light and dark versions. Brew picks the right one based on email background.
- Favicon used in social card previews.
- Brand images. Hero shots, product photography, illustrations Brew can use directly in emails.
- Reference files. Images you want Brew to use as a style reference (for example, a hero example to match).
Links
The URLs that appear in your footer or get used as social proof.- Social profiles like Twitter, LinkedIn, Instagram. Brew renders these as icons in the footer.
- Footer links. Privacy policy, terms, support, careers.
- Helpful URLs. Pricing, demo, anything you commonly link to in emails.
Settings
Footer, compliance, and AI configuration.- Footer text. Anything custom you want in every email’s footer (a tagline, a legal disclaimer).
- Physical address. Required by CAN-SPAM. Appears in the footer of every marketing email.
- Custom AI instructions. Specific guidance Brew follows for every generation. Useful for brand voice rules, formatting conventions, or merge tags you always want to include. Example: “Always use sentence case in subject lines. Never use exclamation points. Reference the customer’s plan name where it fits.”
Rebuilding your brand after a rebrand
Redesigned your site or shifted your messaging? Delete the existing brand, then add it again from the brand switcher. Brew will run extraction against the current version of your site.What if my site doesn’t reflect my brand accurately?
Edit the extracted values directly in any of the five sub-pages above. You have full control over every element, from color tokens to voice instructions. Brew’s extraction is a starting point, not the final word.Related
Reference email
Set a design baseline so Brew matches your preferred email layout and structure.
Inbox icons
Display your logo or photo in recipients’ inboxes via BIMI, Apple Branded Mail, and per-client setup.
Multiple brands
Run more than one brand in the same Brew account.
Need Help?
Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:- Self-Service Tools
- Talk to Our Team
Search Documentation
Type in the “Ask any question” search bar at the top left to instantly find relevant documentation pages.
ChatGPT/Claude Integration
Click “Open in ChatGPT” at the top right of any page to analyze documentation with ChatGPT or Claude for deeper insights.