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Documentation Index

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Brew supports multiple brands inside a single account. Useful if you’re running:
  • A parent company plus subsidiaries
  • An agency working across client brands
  • A multi-product business with distinct brand identities
  • A white-label setup
Each brand has its own colors, fonts, voice, sending domain, audience, automations, and analytics. Switching brands updates the entire app, sidebar, canvas, audience table, automations dashboard, so you only ever see data for the active brand.

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How brand switching works

Click the brand pill at the top of the sidebar to switch. Every page that shows brand-specific data (which is most of them) instantly re-scopes. A few examples of what’s brand-scoped:
  • Emails on the canvas
  • Audiences and contacts
  • Automations
  • Analytics
  • Domains
  • Connected integrations
A few things that are not brand-scoped:
  • Your account (you’re the same user)
  • Your team (organization-level)
  • API keys (organization-level)

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Adding a brand

Click the brand pill in the sidebar and choose Add brand. The brand-setup dialog opens. Enter the new brand’s domain and Brew runs extraction. Once it completes, the new brand is available in the switcher.
Only one extraction can run at a time per organization. If a brand is mid-extraction, the dialog opens to its progress view rather than letting you start a new one.

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Plans and brand limits

Multiple brands are a Pro+ feature. The exact brand count per plan and the price-per-additional-brand live on the pricing page.
PlanBrands
Free / StarterOne active brand
Pro and aboveMultiple brands

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On the basic plans

If you’re on the free or starter plan and want to add a different brand, delete the existing brand first, then add the new one. You can do this from the Brand tab. Open the brand you want to remove and click Delete brand. This is useful if your business has rebranded or you want to switch which brand Brew is set up for. Note that deleting a brand removes its emails, audiences, automations, and analytics. Export anything you want to keep first.
Deleting a brand is permanent. All brand-scoped data (emails, contacts, automations, analytics) is removed.

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Switching plans to add brands

Upgrade from the Pricing page or from Settings → Usage in the app. New brands become available immediately after upgrading.

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