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Documentation Index

Fetch the complete documentation index at: https://docs.brew.new/llms.txt

Use this file to discover all available pages before exploring further.

The Unsubscribe page controls what subscribers see when they click the unsubscribe link in any Brew email. Open it from Brand → Unsubscribe in the sidebar.

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Live preview

A live preview of your unsubscribe page appears at the top of the page. Use the Desktop and Mobile toggles to check layout at different screen widths. Use the state tabs to verify all flows:
  • Initial. The page a subscriber lands on — reason selector and submit button.
  • Confirmed. The screen shown after they submit.
  • Already unsubscribed. What returning visitors see if they’re already opted out.
Edits apply to the live preview immediately. Click Save changes to publish them to subscribers. Reset restores the last saved state.

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Page template

The branding and copy Brew uses on the unsubscribe page.
  • Logo URL override. A custom logo image URL for the unsubscribe page. Falls back to your brand logo if left empty.
  • Brand name override. A custom name shown on the page. Falls back to brand.overview.brandName.
  • Page background and Card background. The full-page background and the card container holding the unsubscribe content.
  • Text color and Muted text. Primary body text and secondary text such as the subscriber’s email address.
  • Border. Card and input border color.
  • Button background and Button text. The submit button fill and label color.
Each color field accepts a hex value. Changes apply to the live preview immediately.
  • Headline. The main heading on the unsubscribe form. Default: Sorry to see you go
  • Description. The subtext below the headline. Default: We’d appreciate it if you’d share why you’re unsubscribing. It helps us send better emails.
  • Confirmation title. Shown after the subscriber confirms. Default: You have been unsubscribed
  • Confirmation description. Subtext on the confirmation screen. Default: You will no longer receive marketing emails from us.
  • Footer text. Shown at the bottom of the page. Default: Powered by Brew

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Reasons

Capture structured feedback from subscribers when they unsubscribe. Reasons appear as selectable options on the initial unsubscribe screen.
  • Show reason multi-select. Lets subscribers pick one or more reasons from the list.
  • Require at least one reason. Blocks submission until a reason or note is provided.
  • Show custom reason text box. Adds a free-text field for open-ended feedback.
  • Custom reason placeholder. The placeholder text inside the free-text field. Default: Tell us more (optional)
The default reason options are: Too many emails, Not relevant to me, I never signed up, Content quality, Found a better alternative, and Other. Each option has a display label and a slug used in analytics reporting. Click + Add reason to add custom options, or the trash icon to remove any existing one.

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Stats

Unsubscribe data for this brand over the last 30 days. Use it to spot frequency problems, content mismatches, or deliverability issues before they affect your sender reputation.
  • Total. All-time unsubscribes for this brand.
  • Last 24h / Last 7 days / Last 30 days. Rolling unsubscribe counts.
  • Trend chart. Volume over the last 30 days.
  • Top reasons. Which reason options were selected most.
  • Recent submissions. Individual responses as they come in.

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