Set Up Your Brand
Start here. Everything Brew generates reads from your brand, so this is what makes the rest come out on-brand instead of generic. Extract Your Brand and Create On-Brand Emails (4 min)
The first screen you see in Brew. Give it your website plus any brand files, and it writes your email design MD. That is the source of truth for how every email looks.
Related guide: Add Your Brand.
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All chapters in this video
- 0:09 Enter your website and brand files. Attach MD files, PDFs, docs, or images you already use.
- 0:39 Add your sending domain. So email comes from you, not from Brew.
- 0:55 Connect the API or MCP. OAuth, for driving Brew from your own agents.
- 1:28 The email design MD. Your source of truth for the style of every email.
- 1:52 The image style MD. Keeps generated images looking like your existing ones.
- 2:49 Assets: images, GIFs, and links. Upload your own, and Brew places them with relevant content.
- 3:21 Edit the design MD. Tweak the color system in Brew, or take it to your own agent.
- 4:01 Unsubscribe page and insights. See why people opt out.
How to push a design until it is right, then make it repeatable. Ask Brew for several alternatives, then refine by chat or by editing directly. Save a golden reference and update your design MD so later emails inherit the look.
Related guide: Design Baseline.
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All chapters in this video
- 0:39 Ask for alternative styles. Specific visual direction beats vague prompts.
- 1:49 Review the options. Minimal, editorial, and bold, all against your design MD.
- 2:19 Refine by chat or direct edits. Like working with a designer: say what you do and do not like.
- 3:15 Update the design MD. So later emails follow the direction you just approved.
- 4:12 Save a golden reference. A proven example Brew checks before creating anything new.
- 5:04 Start from the template library. Including emails Brew has sent its own customers.
- 5:40 Remix an email into another brand. Keeps the structure, swaps the design system.
- 7:09 Check Assets if the logo looks wrong. Brew may have found an old site. Upload the current one.
Create and Send Emails
Create, Edit, and Send Emails (6 min)
The full loop, from prompt to analytics. Generate an email, edit it manually or with AI, then check your sender, subject line, and preview text. Ends on the four delivery options, including gradual send for warming a new domain.
Related guide: Send Your First Email.
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All chapters in this video
- 0:15 Generate an email from a prompt. On the canvas within seconds.
- 0:34 How your design system applies. Brew reads the design MD before it writes anything.
- 1:30 Manual or AI-assisted editing. Direct edits for small things, AI for bigger revisions.
- 1:58 Replace an image, and GIF sizing. Keep GIFs under 2MB so they load quickly.
- 2:36 Open the send workflow. Four delivery options.
- 2:58 Confirm domain, contacts, and audience. Sending needs a verified domain and contacts.
- 3:39 Review sender, subject, and preview text. The last check before it goes out.
- 4:13 Send now, scheduled, intelligent, or gradual. Gradual send is how you warm a new domain.
- 5:27 Review opens and clicks. Analytics per send.
Two questions worth answering before a big send: where the email lands, and how it looks. Brew scores your domain health, then runs a render preview across clients and an inbox placement test. Each test costs 10 credits.
Related guide: Preview in Real Inboxes.
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All chapters in this video
- 0:10 Why this check matters. Outlook, Gmail, and Apple render email differently.
- 0:50 Ask Brew about spam risk and rendering. Pick which sending domain to analyze if you have several.
- 1:45 Domain health and deliverability scoring. Reputation needs to reach 100 out of 100.
- 2:16 Request a render preview and placement test. 10 credits each.
- 2:41 Render preview results. Actual previews per client, including Gmail on Android.
- 3:14 Inbox placement results. Inbox, spam, or somewhere else, per provider.
- 3:42 Action items to improve placement. Treat Brew like your email marketer and work the list.
Audiences and Automations
Import Contacts and Create Targeted Audiences (5 min)
Import a CSV, check the column mappings, and confirm subscription status. Optional validation weeds out fake and catch-all addresses before they cost you sends. Then filter, or use AI search, to build audiences you can save and reuse.
Related guides: Add Contacts and Create Audiences.
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All chapters in this video
- 0:07 The audience tab. CSV, manual entry, or sync over API and MCP.
- 0:22 Upload the CSV. Custom columns come in as custom values.
- 0:48 Check mappings and confirm subscription. Country, language, plan, and city all become filterable.
- 1:25 Optional contact validation. Weeds out fake and catch-all addresses before you send.
- 1:46 Manual entry and CRM sync. Bring contacts in from existing systems.
- 2:23 Import complete. 20,000 contacts, with editable fields in the table.
- 2:57 Filter contacts into an audience. For example country equals France.
- 3:41 AI search for segments. Pro plan users in Paris, saved as its own audience.
Set your brand up first, since automations inherit the design system. Walks a failed-payment flow end to end, using Stripe payload fields inside the email itself. Then covers wait, filter, and split nodes, and how to pause a live flow.
Related guides: Build an Automation, with the full node and state reference in Automations.
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All chapters in this video
- 0:42 Set up your brand first. Automations inherit your design system.
- 0:58 Trigger types. Integration events, custom HTTP, or a manual audience.
- 1:51 Generate a failed-payment flow. Brew decides how many emails the scenario needs.
- 2:41 Use payload fields in the email. The email pulls the failure reason from the Stripe event.
- 3:31 Publish the flow. Live for future payment failures.
- 4:15 A real multi-step welcome flow. Brew’s own onboarding, triggered by a Clerk event.
- 4:50 Email and wait nodes. How to pace messages across a longer journey.
- 5:25 Filter and split nodes. Continue only for contacts who match, or branch in two.
- 6:02 Pause or edit a live flow. Unpublish before changing a running automation.
Import and Integrate
Import Figma, HTML, and Inbox Emails (4 min)
Three ways to bring an existing design in: a Figma URL, pasted HTML, or forwarding an email from your inbox. All three land on the canvas as an editable, responsive email. Forward from the same address you signed in with, or Brew will not match it to your account.
Related guide: Templates.
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All chapters in this video
- 0:15 Connect Figma and import by URL. Recreated as a responsive email in seconds.
- 0:54 Convert an existing HTML email. Paste the markup and edit it on the canvas.
- 1:35 Forward an inbox email. The address lives on the Forwarded tab of Templates.
- 2:21 Forward from your signed-in address. Otherwise Brew cannot match it to your account.
- 2:48 Edit or remix the import. All three paths land in the same editable workflow.
- 3:11 Send it or add it to an automation
Add Brew as a custom connector in Claude Desktop, then authorize which brand it should use. Claude can then generate emails, sync contacts, and build automations for you. The second half combines Brew with CRM tools to find an audience and schedule the send.
Related guides: Connect Your Client, and Run Your Email Ops from an AI Agent for the full workflow.
All chapters in this video
All chapters in this video
- 0:40 Add Brew as a custom connector. Paste the URL from Brew’s MCP settings into Claude Desktop.
- 1:06 Select and authorize the brand. The connection is tied to that account, org, and brand.
- 1:36 Use Brew tools from Claude. Generate emails, update images, add contacts, build flows.
- 2:16 Create an on-brand welcome email. Sensitive tool calls may ask for approval first.
- 3:35 Open the result in Brew. Claude returns a link straight to the design.
- 4:00 Combine local, CRM, and sales context. One conversation, many connected tools.
- 4:33 Find recipients across those tools. Segment context pulled from Klaviyo, Clay, and Attio.
- 5:56 Schedule the send. 62 recent signups, queued for Monday at 10am.
Where to Go Next
Once you have the basics, Recipes covers specific scenarios end to end. That includes welcome flows, lifecycle email for SaaS and e-commerce, segmented newsletters, and a pre-send QA routine.Need Help?
Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:- Self-Service Tools
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