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Audiences are saved segments of your contacts. Use them to target specific groups when sending campaigns or starting automations.

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Two ways to create an audience

1

Define the audience

On the Audience page, describe what you want in the AI prompt box. Brew generates the filters and a descriptive name automatically.Examples:
Customers who signed up in the last 30 days but haven’t opened any emails yet.
Contacts who clicked our product launch email and visited our pricing page.
Enterprise customers who have been subscribers for more than 6 months.
Review the generated filters and name, adjust anything before saving.
2

Review who matches

Brew shows the filters that define your audience plus a preview of matching contacts and the total count.
3

Name and save

Edit the AI-generated name (or write one yourself) and click Save Audience. The audience is now available when sending campaigns or starting automations.

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Using saved audiences

Saved audiences appear in two places:
  1. The Audience page. Click the chip showing the selected audience to switch between saved ones
  2. The send dialog. When sending a campaign or starting an automation, pick a saved audience as the recipients
For any selected audience, you can:
  • Download as CSV. Export the matching contacts
  • Delete audience. Remove the audience definition (your contacts stay; just the saved filter is removed)
Deleting an audience is permanent. The filter and configuration are gone. Your contacts aren’t affected.
Audiences are dynamic. Brew stores the filter criteria, not a frozen list of contacts. As contacts are added, updated, or change engagement, they automatically enter or leave audiences based on the filters.

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Common audience patterns

  • Highly engaged. Opened or clicked in the last 30 days
  • Moderately engaged. Opened or clicked in the last 90 days
  • At risk. No opens in the last 60 days but previously active
  • Inactive. No engagement in 90+ days
  • Power users. Used a specific feature more than X times
  • Recent buyers. Purchased in the last 30 days
  • Cart abandoners. Started checkout but didn’t complete
  • High-value. Total spend above a threshold
  • By role. Group by job title or department
  • By industry. Target specific verticals
  • By company size. Small business vs enterprise
  • By geography. Region or country
  • New subscribers. Joined in the last 7 days
  • Trial users. Currently in trial
  • Recent converters. New paying customers
  • Long-term customers. Subscribed 6+ months

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Best practices

Start with engagement tiers

Build basic engagement segments (highly engaged, moderately engaged, dormant) before getting fancy.

Use descriptive names

Name audiences so your team understands their purpose. Active Enterprise Prospects Q2 beats Audience 7.

Smaller is better

Targeted audiences usually outperform broad sends. Specific resonates.

Test before scaling

Validate messaging with a small audience before sending to a large one.

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