Brew builds two types of email: Emails and Automations. They look similar but serve different purposes and run differently.Documentation Index
Fetch the complete documentation index at: https://docs.brew.new/llms.txt
Use this file to discover all available pages before exploring further.
| Emails | Automations | |
|---|---|---|
| What triggers it | You — manually send or schedule | An event (signup, purchase, payment failed) |
| When it sends | Once, at a time you choose | Automatically, whenever the trigger fires |
| Who receives it | An audience you pick | The contact who triggered the event |
| How long it runs | One send | Forever, in the background |
| Best for | Newsletters, promos, announcements | Welcome flows, onboarding, transactional |
Use an Email when…
- You want to send something to a list of people at a specific time
- The send is intentional and one-off — an announcement, a promo, a newsletter
- You’re scheduling in advance — “Send this next Tuesday at 9am”
Use an Automation when…
- You want to send in response to something that happens — a signup, a purchase, a cancellation
- The email needs to go to one person, at the right moment, automatically
- You want a multi-step sequence that runs over time without you touching it
You don’t have to choose upfront
Brew figures it out from your prompt. Just describe what you want — Brew routes you to the right type automatically.- “Send a Black Friday email next Tuesday” → Email
- “When someone signs up, send a 3-step welcome flow” → Automation
- “Create a password reset email triggered by a reset request” → Automation
- “Write a product update newsletter for this week” → Email
A note on transactional emails
Automations cover two patterns — marketing flows and transactional emails. The key difference:- Marketing flows respect unsubscribes. If a contact has opted out, they won’t receive the email.
- Transactional emails (password resets, order confirmations, payment receipts) are always delivered — even to unsubscribed contacts — because they contain information the recipient needs.
Next steps
Need Help?
Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:- Self-Service Tools
- Talk to Our Team
Search Documentation
Type in the “Ask any question” search bar at the top left to instantly find relevant documentation pages.
ChatGPT/Claude Integration
Click “Open in ChatGPT” at the top right of any page to analyze documentation with ChatGPT or Claude for deeper insights.