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Documentation Index

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Why set a reference email?

Without a reference email, Brew is highly creative. Every generation tries different layouts, structures, and design approaches. That’s great if you’re still figuring out what your emails should look like. Most brands want consistency, though. A reference email tells Brew which design patterns to follow. Brew studies its structure, spacing, and layout, then applies your brand identity (colors, fonts, voice) to every new email it generates.
A reference email is a design guide, not a template. Brew learns your preferred patterns and applies them to new content. It doesn’t copy the email.
When you remix a template, the remixed template takes priority and your reference email is ignored for that generation. Your reference email is only used when generating from a prompt.

How to add a reference email

Browse the email gallery directly in Brew. Pick one you like and Brew uses it as a blueprint, applying your brand identity to the structure and layout.Best for teams without an existing email design system, or teams overhauling what they have.

FAQ

No, but it’s recommended. Without one, Brew defaults to general best practices. A reference helps Brew generate emails that feel tailored to your style.
Yes. Brew learns the structure and design patterns, not the brand. Your emails still use your own colors, fonts, logo, and voice.
One at a time. You can replace it from the Brand tab whenever your design preferences change.

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