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Documentation Index

Fetch the complete documentation index at: https://docs.brew.new/llms.txt

Use this file to discover all available pages before exploring further.

Brew canvas showing generated emails and chat The whole product is built around one idea: you describe what you want, Brew builds it. There’s one chat. One agent. The agent figures out whether you want a campaign or an automation. You don’t have to pick. This page explains the moving parts.

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Campaigns and automations

Brew handles two kinds of email:
  • Campaigns. One-off emails you send now or schedule for later. Newsletters, product announcements, promos, event invites. You write a prompt, Brew generates the email on the canvas, you send it (or schedule it) to an audience. One prompt → one or more emails sent at a chosen time.
  • Automations. Emails Brew sends in response to events. Welcome flows, abandoned-cart sequences, password resets, order receipts. You define the trigger, Brew sends the right email or sequence whenever that event fires. One prompt → an automation that runs forever in the background.
The chat figures out which one you want from your prompt. “Send a Black Friday email next Tuesday” → campaign. “When someone signs up, send a 3-step welcome flow” → automation.

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The chat

Every interaction starts in chat. You can open chat from Home, or go to Emails and use the chat panel on the left side of the canvas. Type what you want and submit. You can ask for one email, several at once, or an entire automation flow:
  • “Create a Black Friday campaign with a product grid and a 24-hour countdown.”
  • “Generate three subject-line variations for this announcement.”
  • “Build a 4-step welcome flow for new SaaS trial users.”
  • “Create a password reset email that pulls in the user’s first name.”
Brew picks the right tool, generating an email, editing one, building variants, or assembling an automation flow, based on what you ask for. There are no type tabs to choose between.
Need to reference an existing email or automation? Use @-mentions in the chat. Type @ and pick from a list of your recent work.

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Canvas view and list view

Brew gives you two ways to look at your emails:
  • Canvas view. Best for creating, comparing, and editing. This is where new campaign emails appear after generation. You can see multiple versions side by side, click into any email, edit manually, ask Brew for changes, send previews, and export.
  • List view. Best for scanning and managing a lot of emails. It shows emails in a compact table, which is helpful once you have a larger library.
Most creation work happens on the canvas. Use list view when you want a faster operational view.

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Already have email designs that you would like Brew to use?

Brew works for two kinds of teams:
  • Smaller companies that do not have existing email designs. Start with a prompt and Brew creates the first version.
  • Larger companies that already have designs, templates, or brand-approved email layouts. Bring those into Brew and let the agent recreate, remix, and adapt them.
Canvas import tools on the right side Use the Import tools on the right side of the canvas for existing designs:
What you haveWhat to useWhat Brew does
HTML from an existing emailUpload HTMLImports it as an editable email on the canvas
A Figma designConnect with FigmaConverts the frame into a responsive email
A screenshot or image of an emailUpload image to recreateRecreates the structure and style as an editable Brew email
These imports become real emails on the canvas. You can edit them manually, ask Brew to change them, save them as templates, set one as your reference email, send them, or export them to another ESP.
You can also forward emails to hello@email.brew.new. Forwarded emails land in Templates → Forwarded and can be remixed into your brand.

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The canvas

When you create a campaign, it appears on the canvas. Open it from Emails in the sidebar. The canvas is your working surface. It shows every campaign you’ve created, grouped by chat. From here you can:
  • See multiple emails side by side. When one prompt produces several emails, they appear next to each other on the same row
  • Click into any email to edit it
  • Resize, clone, or delete any email from the toolbar
  • Switch between versions. Every edit creates a new version, and the version dropdown lets you preview earlier ones
  • Import designs. Figma frames, HTML, or images bring outside designs onto the canvas as new emails

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Working with a generated email

After Brew generates an email, click it on the canvas. The email becomes selected and the toolbar appears above it. From there, you can:
Use the chat next to the canvas for bigger changes:
  • “Make this more direct.”
  • “Add a second version for enterprise buyers.”
  • “Replace the hero with a product screenshot.”
Brew updates the selected email and saves a new version.
Click directly into the email to edit text, links, buttons, and images. You can make small changes without leaving the canvas.Manual edits autosave and become part of the email’s version history.
Click Test in the toolbar to send a preview to yourself or a teammate. Use this before any real send so you can see the email exactly as it lands in the inbox.
Click Send to send the email now or schedule it for later. Pick a saved audience, choose a verified domain, review sender details, and confirm.
If you’ve connected another ESP, use Export template to push the finished email into HubSpot, Klaviyo, Mailchimp, Brevo, and other connected platforms.
The (...) menu contains the extra actions:
  • New tab to preview the email in a separate tab
  • Mobile / Tablet / Desktop to resize the canvas preview
  • Clone to duplicate the email
  • Copy HTML or Download HTML
  • Add to Templates or Remove from Templates
  • Set as Reference Email
  • Delete
Every edit creates version history. Use the version dropdown in the toolbar to preview older versions and restore one if needed.

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Automations on the canvas

Campaigns use the email canvas. Automations use a flow canvas. Switch to Automations to build triggered flows. The automation canvas lets you review and edit the trigger, Send Email nodes, Wait nodes, Filter nodes, and Split nodes. You can still use chat to make changes, but the artifact you’re editing is a flow instead of a single email. For the full automation workflow, see Automations.

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Variants

Ask Brew for variants whenever you want options without losing the original.
  • “Create three subject-line variations for this email.”
  • “Make a more playful version of this welcome email.”
  • “Generate a B variant of this announcement with a different hero image.”
Variants appear as separate emails on the canvas. The original stays untouched. Brew has a few shortcuts that make the app easier to move around:
  • Chat tabs. The canvas has chat tabs across the top. Open a new chat, switch between active chats, or use chat history to reopen an older conversation.
  • Global search. Press Cmd+K (or Ctrl+K) to search navigation, emails, contacts, settings, and integrations.
  • Brand switcher. The active brand is at the top of the sidebar. Switching brands updates the canvas, audience, automations, analytics, domains, and integrations.

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Pick the AI model

By default, Brew uses Claude Sonnet for the orchestrator and Claude Haiku for fast email generation. You can change models any time from Settings → AI:
  • Anthropic (Claude Sonnet, Claude Haiku)
  • OpenAI (GPT-4.1 Mini, GPT-5 Nano)
  • Google (Gemini 3.1 Pro, Gemini 3 Flash)
You can also enable reasoning effort (low/medium/high) for slower but more thoughtful generations on Anthropic models.

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Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:

Search Documentation

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ChatGPT/Claude Integration

Click “Open in ChatGPT” at the top right of any page to analyze documentation with ChatGPT or Claude for deeper insights.