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August 2026 · Available on all plans. For current GIF generation and the size guidance, see the Prompt Guide.

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What Shipped

Motion earns attention in a crowded inbox. Making a GIF used to mean a designer, an export pipeline, and a file that broke the email’s weight budget. Now it’s a sentence in chat:
Brew’s Animator turns any static image into a GIF. That covers an image Brew generated, a product shot you uploaded, or an asset already in the email.

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On Brand, Including the Motion

Generated imagery isn’t styled per prompt. It follows your brand’s image-style.md, the markdown spec Brew writes from your site. That file covers palette, subjects, composition, lighting, and a hard list of what to avoid. A GIF animated from one of those images inherits the same art direction. The motion looks like you, not like a stock library. If a generated image drifts off style, the fix lives in the file, not the prompt. Edit image-style.md in the Brand tab and every image after that follows. Set a Design Baseline covers both brand files.

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Use It with Restraint

Static images are the default for a reason. Keep motion subtle, limit yourself to one or two GIFs per email, and point them at hero or product areas. And keep GIFs under 2 MB so they load fast on a phone connection. A GIF nobody waits for drives no engagement.

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From Chat or Code

  • Chat. Ask, and the Animator handles it.
  • Code. Image to GIF is a runnable capability in the API Catalog. Try it there against your own brand and copy the exact call, which is POST /v1/content/gif.
The create_gif MCP tool shipped with this post and was removed in October 2026. An agent with HTTP access can call POST /v1/content/gif instead.

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Get Started

Open any email, add an image to chat, and ask Brew to animate it. The Prompt Guide covers animation alongside the rest of what Brew can do with images.