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August 2026 · Available on all plans.

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What Shipped

Motion earns attention in a crowded inbox. Making a GIF used to mean a designer, an export pipeline, and a file that broke the email’s weight budget. Now it’s a sentence in chat:
Brew’s Animator turns any static image into a GIF. That covers an image Brew generated, a product shot you uploaded, or an asset already in the email.

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On Brand, Including the Motion

Generated imagery isn’t styled per prompt. It follows your brand’s image-style.md, the markdown spec Brew writes from your site. That file covers palette, subjects, composition, lighting, and a hard list of what to avoid. A GIF animated from one of those images inherits the same art direction. The motion looks like you, not like a stock library. If a generated image drifts off style, the fix lives in the file, not the prompt. Edit image-style.md in the Brand tab and every image after that follows. Set a Design Baseline covers both brand files.

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Use It with Restraint

Static images are the default for a reason. Keep motion subtle, limit yourself to one or two GIFs per email, and point them at hero or product areas. And keep GIFs under 2 MB so they load fast on a phone connection. A GIF nobody waits for drives no engagement.

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From Chat, Agents, or Code

  • Chat. Ask, and the Animator handles it.
  • Agents. create_gif over MCP does the same job.
  • Code. Image to GIF is a runnable capability in the API Catalog. Try it there against your own brand and copy the exact call.

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Get Started

Open any email, add an image to chat, and ask Brew to animate it. Email Tools covers the Animator alongside the rest of the image toolkit.