October 2026
Historical note · October 2026 · Describes Brew as of October 2026. For
current behavior, see Framer.
What Shipped
A signup form on a Framer site used to stop at the form. Getting those people into your email tool meant a Zapier step, or exporting a CSV and importing it by hand. The welcome email went out late, or never. Now a Framer form sends straight to Brew. Each submission adds the person as a contact and starts your welcome automation, personalized with their name.How It Works
1
Connect Framer in Brew
Open Integrations and click Framer. Brew gives you a form webhook
URL for your brand.
2
Send the form to Brew
In Framer, set your form to send its submissions to a webhook, and paste
the URL.
3
Publish a welcome automation
Build an automation on the Form trigger with a Send Email step. The
next signup starts it.
email, firstName, lastName, and location.
Write {{ firstName | there }} in the email. Someone who skips the name
field still gets a clean greeting.