Skip to main content
Once you have uploaded contacts to Brew, you can segment them to send highly relevant emails to targeted audiences. Creating focused segments increases engagement, improves deliverability, and enhances the overall effectiveness of your email marketing efforts.

​
Creating an Audience

There are two approaches to creating an audience in Brew: with AI assistance or manually.
1

Define your audience

In the AI audience creator prompt box on the Audience page:
  1. Describe the audience you want in natural language
  2. Brew’s AI generates filters from your description and auto-generates a descriptive audience name
  3. Review the generated filters and name - adjust anything before saving
Examples:
“Customers who signed up in the last 30 days but haven’t opened any emails yet”
“Contacts who clicked on our product launch email and visited our pricing page”
“Enterprise customers who have been subscribers for more than 6 months”
2

Review audience composition

Whether you used AI or manual filters, Brew will:
  1. Show you the filters that define your audience
  2. Display a preview of contacts that match your criteria
  3. Show the total number of matching contacts
You can adjust any AI-generated filters or add additional criteria at this stage.
3

Name and save your audience

  1. If you used AI, Brew auto-generates a descriptive name - edit it if you’d like
  2. If creating manually, enter a descriptive name
  3. Click “Save Audience”
Your saved audience will now be available for selection when creating emails and automations.

​
Using Saved Audiences

Any saved audience will show up in:
  1. Audience page dropdown - Click on the chip that shows the selected audience to view all saved audiences
  2. Create page - When creating emails or automations
For a selected audience, you can:
  • Download as CSV - Export the audience to a CSV file
  • Delete audience - Remove the audience definition (this does not delete the contacts)
Deleting an audience cannot be undone. All filters and configurations associated with this audience will be permanently removed.
Audiences are dynamic. Brew stores the filter criteria, not a static list of contacts. As contacts are added, updated, or change engagement, they automatically enter or leave your audiences based on the filter criteria.

​
Common Audience Examples

Here are some effective audience segments you might want to create:
  • Highly engaged - Opened or clicked in the last 30 days
  • Moderately engaged - Opened or clicked in the last 90 days
  • At risk - No opens in the last 60 days but previously active
  • Inactive - No engagement in 90+ days
  • Product users - Used specific features or had specific activity
  • Shoppers - Made a purchase in the last 30 days
  • Cart abandoners - Started checkout but didn’t complete
  • High-value - Spent above a certain threshold
  • Job role - Group by position or department
  • Industry - Target specific business sectors
  • Company size - Small business vs. enterprise
  • Geography - Regional or country-specific audiences
  • New subscribers - Joined in the last 7 days
  • Trial users - Currently in trial period
  • Recent converters - New paying customers
  • Long-term customers - Subscribed for 6+ months

​
Audience Best Practices

Start with core segments

Create basic segments for engagement levels first (highly engaged, somewhat engaged, dormant)

Use descriptive names

Name audiences clearly so your team understands their purpose (e.g., “Active Enterprise Prospects Q2”)

Target smaller audiences

More targeted audiences often lead to higher engagement than broad sends

Test before scaling

Test messaging with a small audience segment before sending to larger groups

​
Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:

Search Documentation

Type in the “Ask any question” search bar at the top left to instantly find relevant documentation pages.

ChatGPT/Claude Integration

Click “Open in ChatGPT” at the top right of any page to analyze documentation with ChatGPT or Claude for deeper insights.