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Email Editor Overview

Brew’s email editor is a powerful, AI-powered tool that lets you create, customize, and optimize emails across campaigns, automations, and transactional emails. Whether you’re designing from scratch or refining AI-generated content, the editor provides everything you need to create professional, on-brand emails.

AI-Powered Editing

Use natural language to describe changes and let Brew implement them automatically

Visual Design

Drag-and-drop interface with real-time preview and responsive design

Brand Consistency

Automatically applies your brand voice, colors, and design system

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Key Features

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Chat-Based Editing

The most powerful feature of Brew’s editor is its AI-powered chat interface. Simply describe what you want to change, and Brew handles the implementation:
“Make the header more compelling and add a customer testimonial” “Change the CTA button to be more urgent and use our brand colors” “Shorten this paragraph and make it more benefit-focused”

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Visual Design Tools

  • Drag-and-drop components for easy layout changes
  • Real-time preview to see changes instantly
  • Responsive design that works on all devices
  • Brand system integration with your colors, fonts, and styles

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Personalization Engine

  • Merge tags for dynamic content like names and custom fields
  • Conditional content that shows different content based on recipient data
  • Event properties for automation-specific personalization
  • Audience segmentation for targeted messaging

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Getting Started

1

Access the Editor

The email editor is available when creating or editing any email type:
  • Campaigns: From the Create page, select “Campaigns”
  • Automations: When building automation flows
  • Transactional: When creating transactional email templates
The editor interface is consistent across all email types, so once you learn it, you can use it everywhere.
2

Choose Your Starting Point

You can start with:
  • AI-generated content - Describe what you want and let Brew create it
  • Template selection - Choose from proven email templates
  • Blank canvas - Start from scratch with full creative control
Brew’s AI automatically applies your brand voice, design system, and best practices to any content it generates.
3

Customize Your Email

Use the editor’s tools to perfect your email:
  • Chat interface for AI-powered changes
  • Visual editor for drag-and-drop customization
  • Content tools for text, images, and formatting
  • Design controls for colors, fonts, and layout
Combine AI suggestions with manual edits for the best results. Start with AI generation, then fine-tune with specific changes.

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Editor Interface

The email editor consists of several key areas:

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Main Editing Area

  • Canvas: Where you build and preview your email
  • Component library: Drag-and-drop elements like text, images, buttons
  • Preview modes: Desktop, mobile, and dark mode previews

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Chat Interface

  • AI assistant: Natural language editing commands
  • Context awareness: Understands your brand and content
  • Smart suggestions: Proactive recommendations for improvements

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Design Panel

  • Typography: Font selection and text formatting
  • Colors: Brand color palette and custom colors
  • Spacing: Padding, margins, and layout controls
  • Responsive settings: Mobile-specific adjustments

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Best Practices

Let Brew generate the initial content, then use specific prompts to refine details. This combines AI efficiency with human creativity.
Always preview on mobile and desktop. Brew’s responsive design handles most cases automatically, but always verify the experience.
Use your brand colors, fonts, and voice throughout. Brew automatically applies your brand system, but you can override when needed.
Keep images optimized, use clear CTAs, and ensure fast loading. Brew automatically optimizes many elements, but monitor performance.

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Next Steps

Now that you understand the editor basics, explore these advanced features:

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Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:
  • Self-Service Tools
  • Talk to Our Team

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