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Every client connects to the same clean endpoint:
Brew is its own OAuth 2.1 connector, so the first-party flow needs no key to copy: add the URL, sign in with Brew, and pick a brand (or your whole organization). The issued token is scoped to that choice and revocable anytime in Settings → MCP. The brew:all scope gives the connected client full access to what you select. It can read and change emails, audiences, contacts, automations, sending setup, and analytics there. An organization connection reaches every brand you can access, so pick a single brand unless the client needs them all. See Brand scoping.
Wiring up a headless / CI setup, or a client with no OAuth UI? Send an API key as Authorization: Bearer brew_… instead. See the API-key alternative below.
Pick your agent:
1

Add a custom connector

Open Settings → Connectors, click Add custom connector, and paste the connection URL:
2

Connect

Click Connect, sign in with Brew, and pick a brand.
Works with Claude Desktop and claude.ai.

Alternative: Connect with an API Key

If your client has no OAuth connector UI (or you’re wiring up a headless / CI setup) authenticate with an API key instead. Create one at Settings → API and send it as a bearer header. A brand key connects to its one brand. An organization key connects to the whole organization, and tools then take a brand_id. The URL stays the same either way:
Claude Desktop’s connector UI has no header field, so a key uses the mcp-remote bridge: open Settings → Developer → Edit Config, paste this, then fully quit and reopen Claude:
Write Authorization:Bearer … with no space after the colon (an mcp-remote arg quirk); it sends the correct header on the wire.

Verify Your Connection

Once connected, ask your agent to call get_brew_capabilities. It returns the tool catalog, credit costs, and the guided workflows. Or smoke-test the endpoint directly with a key:
Next: the quickstart create → send → analyze loop, the full tool catalog, and the guided workflows.

Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:

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ChatGPT/Claude Integration

Click “Open in ChatGPT” at the top right of any page to explore it further with ChatGPT or Claude.