> ## Documentation Index
> Fetch the complete documentation index at: https://docs.brew.new/llms.txt
> Use this file to discover all available pages before exploring further.

# Welcome to Brew

> Brew is Claude for email marketing. Build on-brand, high-performing email programs in minutes with AI.

<iframe src="https://www.loom.com/embed/dc325b42a4b54c50b1e5cdea3964e66a" title="Getting started with Brew" className="w-full aspect-video rounded-xl" frameBorder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowFullScreen />

Brew is **Claude for email marketing**. Build on-brand, high-performing email programs in minutes. No specialists, no templates, no weeks of setup.

Brew is also the first AI-native ESP that any AI agent can operate. OpenClaw, Claude, Replit, Lovable, and Viktor all work with Brew out of the box.

## What Brew Does

* **Brand extraction.** Captures any brand down to fonts, colors, imagery, voice, and the small design details most tools miss.
* **Email generation.** Produces on-brand emails that render perfectly across every inbox, through a chat-first interface you already know how to use.
* **Agent-native.** Built to be operated by AI agents from day one. Already works with OpenClaw, Replit, Lovable, Claude, and Viktor.
* **Emails and automations.** Newsletters, promos, welcome flows, abandoned-cart sequences, transactional. The full surface area.
* **Sending.** A native ESP with best-in-class deliverability, or push your emails into Klaviyo, HubSpot, and other ESPs.

To see how the product is laid out, read [The interface](/create-emails/the-interface) next.

## Three Ways to Use Brew

<Tabs>
  <Tab title="Standalone ESP">
    Use Brew as your complete email marketing platform. Add your domain, import your contacts, and send one-off emails, automations, and transactional emails, all from Brew. No other tools required.

    Follow the [setup steps below](#set-up-your-account) to get started.
  </Tab>

  <Tab title="Export to your ESP">
    Already use HubSpot, Klaviyo, Mailchimp, or another ESP? Generate on-brand emails in Brew, then push them directly to your existing platform via [integrations](/integrations/integrations). Keep your current sending infrastructure while upgrading your email creation.
  </Tab>

  <Tab title="Download HTML">
    Generate emails in Brew and download the HTML to upload into any ESP that accepts HTML, like Marketo or Customer.io. Full flexibility regardless of your stack.

    <Note>
      HTML download is available on paid plans (Starter and above).
    </Note>
  </Tab>
</Tabs>

<Tip>
  **No cold emails.** You can only email people who have opted in to hear from you, through your website, sign-up forms, or another consent path. This keeps you compliant with [CAN-SPAM](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business) and other email regulations.
</Tip>

## Set Up Your Account

Three steps. They take about ten minutes total. The onboarding checklist tracks your progress.

<Steps>
  <Step title="Add your brand">
    Enter your website URL and Brew extracts your logo, colors, fonts, and voice in about 30 seconds. Every email Brew generates will match your brand from the start.

    [Add your brand →](/get-started/add-your-brand)
  </Step>

  <Step title="Verify your sending domain">
    Add a sending subdomain (e.g. `updates.yourcompany.com`) and a few DNS records. One-time setup, \~5 minutes. You can skip this step and come back to it later.

    [Verify your domain →](/get-started/verify-your-sending-domain)
  </Step>

  <Step title="Get your API key">
    Brew issues a default API key for this brand at the end of onboarding. Copy it and store it somewhere safe. It's shown once. Use it for the Brew API, MCP, or any integration.

    [API configuration →](/settings/settings#api-configuration)
  </Step>
</Steps>

Once you're set up, head to the chat on **Home** and write your first prompt. Brew generates an on-brand email in seconds. Refine it in chat, then send a test or schedule it to an audience.

<Card title="Set a design baseline" icon="pen-ruler" color="#c44925" href="/brand/design-baseline">
  Like an email you've made? Add it to chat and ask Brew to make it the default layout. Every future email starts from that design.
</Card>

<Card title="The interface" icon="compass" color="#c44925" href="/create-emails/the-interface">
  The five-minute tour of the chat, the canvas, variants, imports, and sending.
</Card>

## Pricing

Brew is free to start. Every feature is included on the free plan: email generation, custom image styles, automations, and unlimited integrations. Free plans use basic AI models, ship with a small Brew watermark on emails, and include a custom sending domain.

[Paid plans](https://brew.new/pricing) remove the watermark, upgrade you to the latest AI models, let you download HTML, and include priority support. Higher tiers add more AI credits, more email sends, and support for [multiple brands](/brand/multiple-brands).

## Need help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:

<Tabs>
  <Tab title="Self-Service Tools">
    <CardGroup cols="2">
      <Card title="Search Documentation" icon="magnifying-glass" color="#c44925">
        Type in the "Ask any question" search bar at the top left to instantly find relevant documentation pages.
      </Card>

      <Card title="ChatGPT/Claude Integration" icon="robot" color="#c44925">
        Click "Open in ChatGPT" at the top right of any page to analyze documentation with ChatGPT or Claude for deeper insights.
      </Card>
    </CardGroup>
  </Tab>

  <Tab title="Talk to Our Team">
    <CardGroup cols="2">
      <Card title="Schedule a Call" icon="calendar" color="#c44925" href="https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1iYoRUG1J792XQpbuQLjSRRDupr7MwraFK-HQRCtTYdBmrQi8nZu2qXfzKQigb8gbKJK3KN3-R">
        Book time with our founders for personalized guidance on strategy, best practices, or complex implementation questions.
      </Card>

      <Card title="Call Us Directly" icon="phone" color="#c44925">
        Need immediate assistance? Reach us at **+1-(332)-203-2145** for urgent issues or time-sensitive questions.
      </Card>

      <Card title="Slack Channel" icon="slack" color="#c44925">
        Our preferred support channel. You'll receive an invite after signup for direct founder support and fast responses.
      </Card>

      <Card title="Email Support" icon="envelope" color="#c44925" href="mailto:support@brew.new">
        Contact us at **[support@brew.new](mailto:support@brew.new)** for detailed inquiries or if you prefer not to use Slack.
      </Card>
    </CardGroup>
  </Tab>
</Tabs>