> ## Documentation Index
> Fetch the complete documentation index at: https://docs.brew.new/llms.txt
> Use this file to discover all available pages before exploring further.

# GIF Generation

> Ask Brew to animate any image into a GIF, art-directed by your brand's image-style.md, so motion in the inbox still looks unmistakably like you.

<Note>
  **August 2026** · Available on all plans.
</Note>

## What Shipped

Motion earns attention in a crowded inbox. Making a GIF used to mean a
designer, an export pipeline, and a file that broke the email's weight budget.
Now it's a sentence in chat:

```text theme={null}
Animate the hero image.
```

Brew's Animator turns any static image into a GIF. That covers an image Brew
generated, a product shot you uploaded, or an asset already in the email.

## On Brand, Including the Motion

Generated imagery isn't styled per prompt. It follows your brand's `image-style.md`, the markdown spec Brew writes from
your site. That file covers palette, subjects, composition, lighting, and a
hard list of what to avoid.

A GIF animated from one of those images inherits the same art direction. The
motion looks like you, not like a stock library.

If a generated image drifts off style, the fix lives in the file, not the
prompt. Edit `image-style.md` in the Brand tab and every image after that
follows. [Set a Design Baseline](/brand/design-baseline) covers both brand
files.

## Use It with Restraint

Static images are the default for a reason. Keep motion subtle, limit
yourself to one or two GIFs per email, and point them at hero or product
areas.

And keep GIFs under 2 MB so they load fast on a phone connection. A GIF nobody
waits for drives no engagement.

## From Chat, Agents, or Code

* **Chat.** Ask, and the Animator handles it.
* **Agents.** `create_gif` over [MCP](/api-reference/mcp/tools) does the same job.
* **Code.** **Image to GIF** is a runnable capability in the [API Catalog](/api-reference/api/api-catalog). Try it there against your own brand and copy the exact call.

## Get Started

Open any email, add an image to chat, and ask Brew to animate it.
[Email Tools](/create-emails/email-tools) covers the Animator alongside the
rest of the image toolkit.

## Related

* [Email Tools](/create-emails/email-tools)
* [Set a Design Baseline](/brand/design-baseline)
* [Your Brand as Markdown](/changelog/posts/bring-your-own-brand-file)
* [The API Catalog](/api-reference/api/api-catalog)