> ## Documentation Index
> Fetch the complete documentation index at: https://docs.brew.new/llms.txt
> Use this file to discover all available pages before exploring further.

# Unsubscribe page

> Customize the page subscribers see when they unsubscribe, and review reason capture stats.

![Unsubscribe page](https://0edx89zhjrasqnjf.public.blob.vercel-storage.com/docs/unsubscribe.png)

The Unsubscribe page controls what subscribers see when they click the unsubscribe link in any Brew email. Open it from **Brand → Unsubscribe** in the sidebar.

## Live preview

A live preview of your unsubscribe page appears at the top of the page. Use the **Desktop** and **Mobile** toggles to check layout at different screen widths. Use the state tabs to verify all flows:

* **Initial.** The page a subscriber lands on — reason selector and submit button.
* **Confirmed.** The screen shown after they submit.
* **Already unsubscribed.** What returning visitors see if they're already opted out.

Edits apply to the live preview immediately. Click **Save changes** to publish them to subscribers. **Reset** restores the last saved state.

## Page template

The branding and copy Brew uses on the unsubscribe page.

* **Logo URL override.** A custom logo image URL for the unsubscribe page. Falls back to your brand logo if left empty.
* **Brand name override.** A custom name shown on the page. Falls back to `brand.overview.brandName`.
* **Page background** and **Card background.** The full-page background and the card container holding the unsubscribe content.
* **Text color** and **Muted text.** Primary body text and secondary text such as the subscriber's email address.
* **Border.** Card and input border color.
* **Button background** and **Button text.** The submit button fill and label color.

Each color field accepts a hex value. Changes apply to the live preview immediately.

* **Headline.** The main heading on the unsubscribe form. Default: *Sorry to see you go*
* **Description.** The subtext below the headline. Default: *We'd appreciate it if you'd share why you're unsubscribing. It helps us send better emails.*
* **Confirmation title.** Shown after the subscriber confirms. Default: *You have been unsubscribed*
* **Confirmation description.** Subtext on the confirmation screen. Default: *You will no longer receive marketing emails from us.*
* **Footer text.** Shown at the bottom of the page. Default: *Powered by Brew*

## Reasons

Capture structured feedback from subscribers when they unsubscribe. Reasons appear as selectable options on the initial unsubscribe screen.

* **Show reason multi-select.** Lets subscribers pick one or more reasons from the list.
* **Require at least one reason.** Blocks submission until a reason or note is provided.
* **Show custom reason text box.** Adds a free-text field for open-ended feedback.
* **Custom reason placeholder.** The placeholder text inside the free-text field. Default: *Tell us more (optional)*

The default reason options are: Too many emails, Not relevant to me, I never signed up, Content quality, Found a better alternative, and Other. Each option has a display label and a slug used in analytics reporting. Click **+ Add reason** to add custom options, or the trash icon to remove any existing one.

## Stats

Unsubscribe data for this brand over the last 30 days. Use it to spot frequency problems, content mismatches, or deliverability issues before they affect your sender reputation.

* **Total.** All-time unsubscribes for this brand.
* **Last 24h / Last 7 days / Last 30 days.** Rolling unsubscribe counts.
* **Trend chart.** Volume over the last 30 days.
* **Top reasons.** Which reason options were selected most.
* **Recent submissions.** Individual responses as they come in.

## Need Help?

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