> ## Documentation Index
> Fetch the complete documentation index at: https://docs.brew.new/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a brand and start its extraction

> Starts an asynchronous brand extraction that crawls the site and builds the design system. Returns `201` immediately with `status: "extracting"` — poll `GET /v1/brands/{brandId}` until `ready` is `true` (typically 1–3 minutes) before calling `POST /v1/emails`, which returns `422 BRAND_NOT_READY` until then.

Requires an ORGANIZATION-scoped credential (`403 ORG_SCOPE_REQUIRED` otherwise) and the `brands` scope, which is NOT implied by `emails`.

Extraction requires a non-empty credit balance but is not itself charged to your credits.



## OpenAPI

````yaml /api-reference/openapi-public-v1.yaml post /v1/brands
openapi: 3.1.0
info:
  title: Brew Public API v1
  version: 1.0.0
  description: >-
    Generated from the Brew app Zod contracts (`lib/<domain>/contracts.ts`).
    This file is the source of truth for the public API documentation.


    ## Resource paths


    Identity lives in the URL path (`/v1/analytics/sends/{sendId}`) — never in a
    query param or request body. Collections are plural top-level segments
    (`/v1/emails`); query params exist only for collection pagination + simple
    filters. Relationships are sub-resources (`/v1/emails/{emailId}/sends`), and
    non-CRUD operations are explicit action sub-paths
    (`/v1/automations/{automationId}/test`).


    ## Response envelopes


    - Lists: `{ data: Row[], pagination: { limit, cursor: string | null, hasMore
    } }` — loop `while (cursor !== null)`.

    - Get-one and writes: the bare resource (creates return `201`; async sends
    `202`).

    - Deletes: `{ <idField>, deleted: boolean }` — idempotent (already-gone ids
    resolve with `deleted: false`).

    - Errors: `{ error: { code, type, message, param?, suggestion, docs } }` —
    branch on the stable `code`.

    - ONE exception: `POST /v1/automations/triggers/{triggerEventId}/fire`
    responds with the legacy fire envelope `{ success, status, code, message,
    receivedAt, details }` (shared with internal webhook infrastructure).


    ## Brand scoping


    A credential is scoped either to ONE BRAND or to the whole ORGANIZATION.


    A brand-scoped credential resolves its brand automatically — send nothing.
    An organization-scoped credential must name the brand per request with the
    `X-Brand-Id` header; omitting it returns `400 BRAND_ID_REQUIRED`, because
    there is deliberately no default brand. Discover ids with `GET /v1/brands`.


    **No public endpoint accepts a `brandId` field** in its request body or
    query string — sending one returns `400 INVALID_REQUEST`. `X-Brand-Id` is a
    header, and the only way to name a brand.


    Resources that exist in a different brand surface as `404` (never `403`), so
    the API does not leak cross-brand existence; the same is true of an
    `X-Brand-Id` naming a brand outside your organization. `GET /v1/templates`
    is organization-wide. `/v1/brands` manages brands themselves and is
    organization-level, so it takes no `X-Brand-Id`.


    ## Idempotency


    Send an `Idempotency-Key` header (≤ 100 chars) on any POST your code might
    retry. Same key + same body within 24h returns the original response; same
    key + different body returns `409 IDEMPOTENCY_CONFLICT`.
  contact:
    name: Brew Support
    url: https://docs.brew.new
    email: support@brew.new
servers:
  - url: https://brew.new/api
    description: Production
  - url: http://localhost:3000/api
    description: Local development
security:
  - bearerAuth: []
  - apiKeyAuth: []
tags:
  - name: Emails
    description: >-
      Email designs and sending. Generate a design with the Brew email agent,
      edit, version, restore — then send it: `POST /v1/sends` delivers a design
      to a target (a saved audience, an inline list, or a single address) via a
      verified domain, and `POST /v1/sends/test` fires a one-off test. Sending
      is not campaign-specific. Send reads (list, status, per-send event feeds)
      live under Analytics (`/v1/analytics/sends`).
  - name: Brands
    description: >-
      Brand lifecycle for ORGANIZATION-scoped credentials: list the brands a
      credential can reach, read one, and create a new one (extraction runs
      asynchronously — poll `GET /v1/brands/{brandId}` until `status:
      completed`). These endpoints act on the organization, so they take no
      `X-Brand-Id`.
  - name: Analytics
    description: >-
      Read-only cross-resource analytics: lifetime per-campaign KPIs, windowed
      automation performance, the unified event feed, send reads
      (`/v1/analytics/sends`), and the fired-trigger audit log
      (`/v1/analytics/trigger-instances`).
  - name: Automations
    description: >-
      Automation graphs — deterministic create from explicit `nodes` +
      `connections`, update, version, publish / unpublish, test. Includes
      trigger event definitions + the fire endpoint (`/v1/automations/triggers`)
      and run history (`/v1/automations/runs`).
  - name: Contacts
    description: Create, search, patch, and delete contacts. Email is the primary key.
  - name: Contact Fields
    description: List, create, and delete custom contact field definitions.
  - name: Audiences
    description: Saved contact filter sets — a recipient target for sends.
  - name: Domains
    description: 'Sending domains: add, read DNS records, verify, configure sender defaults.'
  - name: Templates
    description: Public template gallery (read-only) usable as generation references.
  - name: Brand
    description: The single brand bound to the API key.
  - name: Chats
    description: >-
      Read a brand-scoped digest of a Brew chat — referenced
      emails/automations/triggers + a trimmed transcript — so an external agent
      can resume the conversation.
  - name: Meta
    description: >-
      Public discovery surface (no auth): the machine-readable API catalog
      (`/v1/help`).
paths:
  /v1/brands:
    post:
      tags:
        - Brands
      summary: Create a brand and start its extraction
      description: >-
        Starts an asynchronous brand extraction that crawls the site and builds
        the design system. Returns `201` immediately with `status: "extracting"`
        — poll `GET /v1/brands/{brandId}` until `ready` is `true` (typically 1–3
        minutes) before calling `POST /v1/emails`, which returns `422
        BRAND_NOT_READY` until then.


        Requires an ORGANIZATION-scoped credential (`403 ORG_SCOPE_REQUIRED`
        otherwise) and the `brands` scope, which is NOT implied by `emails`.


        Extraction requires a non-empty credit balance but is not itself charged
        to your credits.
      operationId: createBrand
      parameters:
        - name: Idempotency-Key
          in: header
          required: false
          description: >-
            Optional idempotency key for safe retries. Reusing the same key with
            the same request body returns the original response for 24 hours.
          schema:
            type: string
            minLength: 1
            maxLength: 100
          example: api-request-2026-04-08-001
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/BrandsCreateRequest'
            example:
              url: acme.com
              instructions: >-
                Use the product pages for tone. Primary brand color is the deep
                navy in the header.
      responses:
        '201':
          description: >-
            The brand was created and extraction started. Poll
            `extraction.statusUrl`.
          headers:
            x-request-id:
              schema:
                type: string
                description: >-
                  Unique request identifier. Share this with support when
                  debugging a request.
                example: req_8cac13fd94e6420cacdd75a1aa403a28
              required: true
              description: >-
                Unique request identifier. Share this with support when
                debugging a request.
            X-RateLimit-Limit:
              schema:
                type: integer
                description: Requests allowed in the current rolling rate limit window.
                example: 100
              required: true
              description: Requests allowed in the current rolling rate limit window.
            X-RateLimit-Remaining:
              schema:
                type: integer
                description: Requests remaining in the current rolling rate limit window.
                example: 99
              required: true
              description: Requests remaining in the current rolling rate limit window.
            X-RateLimit-Reset:
              schema:
                type: integer
                description: >-
                  Unix timestamp in seconds for when the rolling window fully
                  resets.
                example: 1712592360
              required: true
              description: >-
                Unix timestamp in seconds for when the rolling window fully
                resets.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/BrandsCreateResponse'
              example:
                brand:
                  brandId: kx9d1p2qbrxy4nkm55ftz3lmvn21abcd
                  domain: acme.com
                  status: extracting
                  ready: false
                  progress: 0
                  phase: analyzing
                  createdAt: '2026-04-08T12:00:00.000Z'
                  updatedAt: '2026-04-08T12:00:00.000Z'
                extraction:
                  chatId: 6f1c2b9e-6c2a-4a2e-9f5f-2b7d9a3e4c11
                  statusUrl: /v1/brands/kx9d1p2qbrxy4nkm55ftz3lmvn21abcd
        '400':
          description: >-
            The request body or query string was invalid (unknown key, wrong
            type, or missing required field). Strict schemas reject unknown keys
            — including `brandId`: a brand is named with the `X-Brand-Id` HEADER
            (organization-scoped credentials) or resolved from the credential
            itself (brand-scoped ones), never as a body or query field.
          headers:
            x-request-id:
              schema:
                type: string
                description: >-
                  Unique request identifier. Share this with support when
                  debugging a request.
                example: req_8cac13fd94e6420cacdd75a1aa403a28
              required: true
              description: >-
                Unique request identifier. Share this with support when
                debugging a request.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ApiErrorEnvelope'
              example:
                error:
                  code: INVALID_REQUEST
                  type: invalid_request
                  message: Request validation failed.
                  suggestion: Fix the field reported in `param` and retry.
                  docs: https://docs.brew.new/api-reference/api/errors
                  param: url
        '401':
          description: The API key was missing, invalid, or revoked.
          headers:
            x-request-id:
              schema:
                type: string
                description: >-
                  Unique request identifier. Share this with support when
                  debugging a request.
                example: req_8cac13fd94e6420cacdd75a1aa403a28
              required: true
              description: >-
                Unique request identifier. Share this with support when
                debugging a request.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ApiErrorEnvelope'
              example:
                error:
                  code: INVALID_API_KEY
                  type: authentication_error
                  message: The provided API key is invalid.
                  suggestion: Check the API key format and retry with a valid active key.
                  docs: https://docs.brew.new/api-reference/api/authentication
        '402':
          description: The organization is at its plan brand limit, or has no credits.
          headers:
            x-request-id:
              schema:
                type: string
                description: >-
                  Unique request identifier. Share this with support when
                  debugging a request.
                example: req_8cac13fd94e6420cacdd75a1aa403a28
              required: true
              description: >-
                Unique request identifier. Share this with support when
                debugging a request.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ApiErrorEnvelope'
              example:
                error:
                  code: BRAND_LIMIT_REACHED
                  type: payment_required
                  message: >-
                    Brand limit reached on the Free plan (3 brand workspaces).
                    Upgrade your plan to add more brand workspaces.
                  suggestion: >-
                    Delete an unused brand, or upgrade the plan to add more
                    brands.
                  docs: https://docs.brew.new/api-reference/api/errors
        '403':
          description: >-
            A brand-scoped credential cannot create brands, or the key lacks the
            `brands` scope.
          headers:
            x-request-id:
              schema:
                type: string
                description: >-
                  Unique request identifier. Share this with support when
                  debugging a request.
                example: req_8cac13fd94e6420cacdd75a1aa403a28
              required: true
              description: >-
                Unique request identifier. Share this with support when
                debugging a request.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ApiErrorEnvelope'
              examples:
                organizationScopeRequired:
                  summary: The credential is bound to one brand
                  value:
                    error:
                      code: ORG_SCOPE_REQUIRED
                      type: authorization_error
                      message: >-
                        Creating a brand acts on the organization, not a single
                        brand, so it requires an organization-scoped credential.
                      suggestion: >-
                        Create an organization-scoped API key in Settings → API,
                        or connect MCP at the organization level.
                      docs: https://docs.brew.new/api-reference/api/authentication
                insufficientPermissions:
                  summary: The credential lacks the brands permission
                  value:
                    error:
                      code: INSUFFICIENT_PERMISSIONS
                      type: authorization_error
                      message: The caller does not have the required permission.
                      suggestion: >-
                        Use an organization-scoped API key with the brands
                        permission.
                      docs: https://docs.brew.new/api-reference/api/authentication
                      param: brands
        '409':
          description: The organization already has an active brand for that domain.
          headers:
            x-request-id:
              schema:
                type: string
                description: >-
                  Unique request identifier. Share this with support when
                  debugging a request.
                example: req_8cac13fd94e6420cacdd75a1aa403a28
              required: true
              description: >-
                Unique request identifier. Share this with support when
                debugging a request.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ApiErrorEnvelope'
              example:
                error:
                  code: BRAND_DOMAIN_CONFLICT
                  type: conflict
                  message: A brand for acme.com already exists in this organization.
                  suggestion: >-
                    This organization already has a brand for that domain — find
                    it with GET /v1/brands.
                  docs: https://docs.brew.new/api-reference/api/errors
                  param: url
        '429':
          description: The request hit the rolling rate limit window.
          headers:
            x-request-id:
              schema:
                type: string
                description: >-
                  Unique request identifier. Share this with support when
                  debugging a request.
                example: req_8cac13fd94e6420cacdd75a1aa403a28
              required: true
              description: >-
                Unique request identifier. Share this with support when
                debugging a request.
            X-RateLimit-Limit:
              schema:
                type: integer
                description: Requests allowed in the current rolling rate limit window.
                example: 100
              required: true
              description: Requests allowed in the current rolling rate limit window.
            X-RateLimit-Remaining:
              schema:
                type: integer
                description: Requests remaining in the current rolling rate limit window.
                example: 99
              required: true
              description: Requests remaining in the current rolling rate limit window.
            X-RateLimit-Reset:
              schema:
                type: integer
                description: >-
                  Unix timestamp in seconds for when the rolling window fully
                  resets.
                example: 1712592360
              required: true
              description: >-
                Unix timestamp in seconds for when the rolling window fully
                resets.
            Retry-After:
              schema:
                type: integer
                description: Seconds to wait before retrying the request.
                example: 42
              required: true
              description: Seconds to wait before retrying the request.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ApiErrorEnvelope'
              example:
                error:
                  code: RATE_LIMITED
                  type: rate_limit
                  message: Too many requests.
                  suggestion: Wait for the retry window before sending another request.
                  docs: https://docs.brew.new/api-reference/api/rate-limits
                  retryAfter: 42
        '500':
          description: Unexpected internal error.
          headers:
            x-request-id:
              schema:
                type: string
                description: >-
                  Unique request identifier. Share this with support when
                  debugging a request.
                example: req_8cac13fd94e6420cacdd75a1aa403a28
              required: true
              description: >-
                Unique request identifier. Share this with support when
                debugging a request.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ApiErrorEnvelope'
              example:
                error:
                  code: INTERNAL_ERROR
                  type: internal_error
                  message: An unexpected error occurred.
                  suggestion: Retry the request. If it keeps failing, contact support.
                  docs: https://docs.brew.new/api-reference/api/errors
components:
  schemas:
    BrandsCreateRequest:
      type: object
      properties:
        url:
          type: string
          minLength: 1
          maxLength: 2048
        instructions:
          type: string
          maxLength: 4000
        includePaths:
          type: array
          items:
            type: string
            maxLength: 2048
          maxItems: 50
        excludePaths:
          type: array
          items:
            type: string
            maxLength: 2048
          maxItems: 50
        excludeSubdomains:
          type: array
          items:
            type: string
            maxLength: 253
          maxItems: 50
      required:
        - url
      additionalProperties: false
    BrandsCreateResponse:
      type: object
      properties:
        brand:
          type: object
          properties:
            brandId:
              type: string
              minLength: 1
            domain:
              type: string
              minLength: 1
            status:
              type: string
              enum:
                - extracting
                - completed
                - failed
                - deleting
            ready:
              type: boolean
            progress:
              type: integer
              minimum: 0
              maximum: 100
            phase:
              type: string
            error:
              type: string
            createdAt:
              type: string
              format: date-time
            updatedAt:
              type: string
              format: date-time
          required:
            - brandId
            - domain
            - status
            - ready
          additionalProperties: false
        extraction:
          type: object
          properties:
            chatId:
              type: string
              minLength: 1
            statusUrl:
              type: string
              minLength: 1
          required:
            - chatId
            - statusUrl
      required:
        - brand
        - extraction
      additionalProperties: false
    ApiErrorEnvelope:
      type: object
      properties:
        error:
          type: object
          properties:
            code:
              type: string
              minLength: 1
            type:
              type: string
              enum:
                - authentication_error
                - authorization_error
                - invalid_request
                - not_found
                - not_implemented
                - conflict
                - rate_limit
                - payment_required
                - service_unavailable
                - internal_error
            message:
              type: string
              minLength: 1
            param:
              type: string
              minLength: 1
            suggestion:
              type: string
              minLength: 1
            docs:
              type: string
              format: uri
            retryAfter:
              type: integer
              minimum: 0
            details:
              type: object
              additionalProperties: {}
          required:
            - code
            - type
            - message
            - suggestion
            - docs
      required:
        - error
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      bearerFormat: API key
      description: 'Send your Brew API key as `Authorization: Bearer brew_xxx`.'
      x-default: Bearer brew_your_api_key
    apiKeyAuth:
      type: apiKey
      in: header
      name: X-API-Key
      description: 'Send your Brew API key as `X-API-Key: brew_xxx`.'
      x-default: brew_your_api_key

````